The course is essential for students undertaking a dissertation project in the course of study. It aims at guiding, explaining and describing different stages of conducting research in a logical sequence. It highlights on the nature and purpose of research, the qualities of a good researcher and overview of the research process. It examines the practical issues relating to research, supervision, finding and guiding access to information on a specified time-scale. Besides, high lights on the different approaches to research, generate a research topic and conduct literature search. It emphasis on design of a project, and research findings.
Upon completion of this subject, the student would be able to:
Ø understand various stages of conducting research in a logical sequence
Ø understand the qualities of a good researcher, research process, approaches to research
Ø generate topic for research and conduct literature review
Ø focus on collection of marginal data, presenting data, writing research report, viva and publish research findings.
Ø Definition and purpose of research, types of research and characteristics of a good research project.
Ø Managing research, types of research methodology
Ø Generating research topic, starting literature review
Ø Determining research design
Ø Appropriate data collection methods
Ø Analyzing qualitative / quantitative data
Ø Writing up the project and achieving the required standards
Research Proposal Research in Business Research Process Scientific Thinking Ethics in Business Research Design Strategies & Measurement Scaling design Sampling design Sources of data & Survey methods Instruments for respondent communication Observational studies & experimentation Data preparation & analysis Presenting results
Donald R. Cooper Business Research Methods, TATA McGraw Hill
Gill, John / Johnson, Phil Research Methods for Managers Paul Chapman
G. C. Berry, Marketing Research, Tat McGraw Hill
David Luck & Rona Rubin, Marketing Research, PHI
Donald S. Tull, Marketing Research Measurement and Methods, PHI
Internet related Sources:
Assessment The assessment for this course is out of 100 %, which is divided as follows: Attendance 10% Assignment 1 20% Assignment 2 20% Final Exam 50% Total 100% Attendance will be based on your actual attendance percentage in class Assignment 1: Research Proposal · Your research proposal must include the following headings: 1. Proposed Project Title 2. Research Objectives 3. Problem Statement 4. Literature Review 5. Research Design 6. Resources Required 7. Form of Presentation. 8. Business/ Management Implications of the Study 9. Limitations of the Research 10. Bibliography
Your assignment should be analytical, resourceful and complete with sources and should be approximately 1000 words in length.
Please note that this research proposal will serve as an assignment for the course Business Research as well as your actual proposal for the dissertation projectFor Sample Research Proposal click here Assignment 2: Literature Review Based on the research proposal that you had prepared earlier for your Assignment # 1, gather secondary information for your literature review. · A variety of sources i.e. books, magazines, journals, websites, government publications etc. should be used, and appropriate referencing for every source used must be given. · Your literature review should also include quantitative data / figures / charts etc. wherever appropriate · All information should be presented in a clear, organized manner and the total word limit of the assignment should be approximately 1000 words. Final Exam: 50 MCQs (Multiple Choice Questions) in 1 hour. For sample/practice questions click here Business Research MCQs For detailed study material click here Business Research Study Material