This course is designed to assist students in developing an understanding of some of the basic typical models used to convey different types of oral and written communication.
Upon completion of this subject, the student would be able to:
Course Contents∑ General introduction to organizational communication ∑ Behavioral communication ∑ Methods of verbal and non-verbal communication ∑ Effective presentations, interviews, and speeches ∑ Memo, reports, and other intra-organizational correspondence ∑ An effective use of Information Technology
Sinha K.K., Business Communication (2nd Rev Ed), Galgotia Publishing Company, New Delhi, India.
∑ Mohan, Krishna / Banerji, Meera. Developing Communication Skills, (2001) Macmillan India Ltd., Delhi, India.
∑ Sharma R.C. Mohan, Krishna. Business Correspondence & Report Writing, (1999) Tata McGraw Hill, New Delhi, India.
∑ Guffey, Mary Ellen Essentials of Business Communication, 2nd Edition, (2001) South Western College Publisher, Australia.
∑ Chandler, Frances G. Fundamental of Business Communication. (1995) IRWIN, Chicago, U.S.
∑ Little, Peter. Communication in Business, 3rd Edition, (1977) Longman Group Ltd., U.K.Assessment The assessment for this course is out of 100 %, which is divided as follows: Attendance 10% Assignment 1 20% Assignment 2 20% Final Exam 50% Total 100% Attendance will be based on your actual attendance percentage in class Assignment 1: Discuss the advantages and disadvantages of oral communication. OR What tips would you give to a person who wants to give a successful presentation Note: Your assignment should be analytical and not merely descriptive The total word limit of the assignment is approximately 1000 words Include proper references wherever applicable Assignment 2: Write ANY ONE of the following letters: 1. A SALES LETTER to a retailer informing him about the new product you have added to your business. OR 2. REPLY to a customerís complaint letter (use your own imagination for necessary details). Note: 1. The letter should be on a letter head. (use your creativity to design a letter head) 2. The letter should be typed using the full block form. 4. Sign in your own name. 5. Mention details like cc or enclosure, if applicable. 6. Submit in an envelope (as you actually would). 7. Use imaginary name & address (for the receiver) Final Exam: 50 MCQs (Multiple Choice Questions) in 1 hour. For sample/practice questions and detailed study material click here Business Communication Notes