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E-COMMERCE
 
Course Description
 
E-Commerce focuses on standards, technologies and practices for both business-to-business and business-to-consumer e-commerce models. The student understands and facilitates relationships among marketing, promotion, customer service, user interaction, purchasing methods, and secure transactions by using SSL, payment gateways, inventory control, shipping and order information and site performance testing and evaluation.
 
Learning Outcomes
Upon completion of this subject, the student would be able to:
         conduct business on-line
         manage the technological issues associated with constructing an electronic-commerce Web site.
         implement a genuine transaction-enabled business-to-consumer Web site,
         examine strategies and products available for building electronic-commerce sites,
         examine how such sites are managed,
         explore how they can complement an existing business infrastructure.
         experience implementing the technology to engage cardholders, merchants, issuers, payment gateways and other parties in electronic transactions.
 
Course Contents
 
         Electronic Commerce Foundations
         Law and the Internet
         Web Marketing Tools
         Online Product Promotion
         Site Usability
         Customer Relationship Management (CRM) and E-Services
         Business-to-Business Frameworks
         Electronic Site Creation Packages
         Electronic Commerce Site-Creation Software
         Site Development Software Implementation
         Developing an Electronic Commerce Site Using Commerce Server
         Online Catalog
         Using and Configuring Payment Gateways
         E-Services Support
         Transaction Security
         Web Site Management and Performance Testing
 
Indicative Reading
 
Core text
E-Commerce Strategies and Practices - Published by: Computer PREP/Prosoft Training
 
Assessment
 
The assessment for this course is out of 100 %, which is divided as follows:
 
Attendance             10%
Assignment 1          20%
Assignment 2          20%
Final Exam             50%
 
Total                      100%
 
 
Attendance will be based on your actual attendance percentage in class
 
Assignment 1:
 
What factors should you take into consideration when setting up a website for your organization.  
 
Your assignment should be analytical, resourceful and complete with sources and should be approximately 1000 words in
length.
 
 
Assignment 2:
 

How is e-commerce changing international trade as we used to know it in the last centuries?

 
All information should be presented in a clear, organized manner and the total word limit of the assignment should be
approximately 1000 words.
 
 
Final Examination
 
To be announced in class