The course is essential for students undertaking a dissertation project in the course of study. It aims at guiding, explaining and describing different stages of conducting research in a logical sequence. It highlights on the nature and purpose of research, the qualities of a good researcher and overview of the research process. It examines the practical issues relating to research, supervision, finding and guiding access to information on a specified time-scale. Besides, high lights on the different approaches to research, generate a research topic and conduct literature search. It emphasis on design of a project, and research findings.
Upon completion of this subject, the student would be able to:
Ø understand various stages of conducting research in a logical sequence
Ø understand the qualities of a good researcher, research process, approaches to research
Ø generate topic for research and conduct literature review
Ø focus on collection of marginal data, presenting data, writing research report, viva and publish research findings.
Ø Definition and purpose of research, types of research and characteristics of a good research project.
Ø Managing research, types of research methodology
Ø Generating research topic, starting literature review
Ø Determining research design
Ø Appropriate data collection methods
Ø Analyzing qualitative / quantitative data
Ø Writing up the project and achieving the required standards
Donald R. Cooper Business Research Methods, TATA McGraw Hill
Gill, John / Johnson, Phil Research Methods for Managers Paul Chapman
G. C. Berry, Marketing Research, Tat McGraw Hill
David Luck & Rona Rubin, Marketing Research, PHI
Donald S. Tull, Marketing Research Measurement and Methods, PHI
Internet related Sources:
The assessment for this course is out of 100%, for which you are required to submit the answers of ANY ONE of the case studies within one month of the start of the course.
The total word limit of the case answers should be between 500-1000 words
Business Research Study Material