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Business Research

Course Description

The course is essential for students undertaking a dissertation project in the course of study. It aims at guiding, explaining and describing different stages of conducting research in a logical sequence. It highlights on the nature and purpose of research, the qualities of a good researcher and overview of the research process. It examines the practical issues relating to research, supervision, finding and guiding access to information on a specified time-scale. Besides, high lights on the different approaches to research, generate a research topic and conduct literature search. It emphasis on design of a project, and research findings.

 

Learning Outcomes

Upon completion of this subject, the student would be able to:

      understand various stages of conducting research in a logical sequence

      understand the qualities of a good researcher, research process, approaches to research

      generate topic for research and conduct literature review

      focus on collection of marginal data, presenting data, writing research report, viva and publish research findings.

 

Course Contents

      Definition and purpose of research, types of research and characteristics of a good research project.

      Managing research, types of research methodology

      Generating research topic, starting literature review

      Determining research design

      Appropriate data collection methods

      Analyzing qualitative / quantitative data

      Writing up the project and achieving the required standards

 

 

Indicative Reading

Core text

Donald R. Cooper Business Research Methods, TATA McGraw Hill

 

Reference Books

Gill, John / Johnson, Phil Research Methods for Managers Paul Chapman

G. C. Berry, Marketing Research, Tat McGraw Hill

David Luck & Rona Rubin, Marketing Research, PHI

Donald S. Tull,  Marketing Research Measurement and Methods, PHI

 

Internet related Sources:

http://www.arfsiteorg

http://www.gallup.com

http://www.acneilsen.com

http:/www.npd.com

http:/www.marketfacts.com

http:/www.surveyonline.com

 

Assessment

 

Business Research Study Material

Case Studies